# Marianna Hewitt and Lauren Ireland named to TIME100 Next

> The Summer Fridays founders built a top U.S. beauty brand by turning audience insight into community and products.
- Title: Marianna Hewitt and Lauren Ireland named to TIME100 Next
- Summary: The Summer Fridays founders built a top U.S. beauty brand by turning audience insight into community and products. Marianna Hewitt and Lauren Ireland have…
- Keywords: marianna hewitt, lauren ireland, summer fridays, beauty brand, time100 next, founders, Marianna, Hewitt, Lauren, Ireland, named, TIME100
- Source: TIME — https://time.com/collection/time100-next/2026/lauren-ireland-and-marianna-hewitt
- Published: 2026-09-30T11:02:21+00:00
- Read time: 1 min
- Topics: marianna hewitt, lauren ireland, summer fridays, beauty brand, time100 next, founders
## From creators to founders
Marianna Hewitt and Lauren Ireland built communities as creators around a distinct aesthetic and point of view before becoming founders.
## The Jet Lag Mask breakthrough
Their category-defining product, the Jet Lag Mask, became the foundation for Summer Fridays and demonstrated their ability to turn audience insight into something bigger.
## Expanding without losing focus
Since the Jet Lag Mask, they have expanded across multiple categories while maintaining the clarity that made Summer Fridays resonate in the first place.
## Building a top U.S. beauty brand
Summer Fridays became one of the top beauty brands in the U.S. by many metrics through a strategy of feeling both aspirational and deeply connected to its community.
## Competitive advantage through trust
Building a great brand hinges on the ability to create trust. Hewitt and Ireland turned their relationship with consumers into a competitive advantage.

> Building a great brand hinges on the ability to create trust.
## Defining the next generation
Through their leadership and evident care, Marianna and Lauren are helping define what the next generation of founders looks like.
## Key takeaway

Marianna Hewitt and Lauren Ireland have been named to TIME100 Next for building Summer Fridays into one of the top beauty brands in the U.S. through community and product innovation.