# Marketers Need Strong Teams

> AI tools grow but human collaboration remains key for marketers.
- Title: Marketers Need Strong Teams · Adweek | Shortify
- Summary: AI tools grow but human collaboration remains key for marketers. Marketers must build teams that collaborate early with agencies to create better work as AI…
- Keywords: marketers, collaboration, agencies, creative process, brand teams, Need, Strong, Teams, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/building-the-right-team-is-more-important-than-ever-for-marketers
- Author: Justin Chin
- Published: 2026-10-09T20:37:56+00:00
- Read time: 1 min
- Topics: marketers, ai, collaboration, agencies, creative process, brand teams
## Collaboration with Agencies
Agencies as partners, not vendors, help brands create better work early in the creative process.

> We want to get into it with brands when the clay is still wet. Because that’s how we make the work better together.
## Early Team Involvement
Leaders who work early with teams can make changes before campaigns finish.

> Being involved in the early phases and making sure you see the brief can really leave an impact.
## Human Skills in AI Age
Marketers seek candidates with creativity, communication, and cultural awareness for AI workflows.

> It’s those kinds of skills combined with the right mindset and the ability to be agile that I think are most important.
## Collaborative Culture
Teams that debate openly and let leaders speak last create faster, better work.

> Whenever we review work in a group setting, I always go last because I want to make sure everyone else’s voice is heard.
## Key takeaway

Marketers must build teams that collaborate early with agencies to create better work as AI streamlines workflows.