# Marketing Moves This Week

> McDonald's, Netflix, and more make leadership shifts this week.
- Title: Marketing Moves This Week · Adweek | Shortify
- Summary: McDonald's, Netflix, and more make leadership shifts this week. McDonald's appoints interim U.S.
- Keywords: mcdonalds, netflix, american express, cmo, marketing moves, leadership changes, brand strategy, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/9-marketing-moves-to-know-this-week-mcdonalds-netflix-and-more
- Author: Rebecca Stewart
- Published: 2026-11-06T15:01:39+00:00
- Read time: 1 min
- Topics: mcdonalds, netflix, american express, cmo, marketing moves, leadership changes, brand strategy
## McDonald's leadership shift
McDonald's splits U.S. marketing responsibilities after CMO Alyssa Buetikofer leaves after 15 years.
## Netflix hires new VP
Netflix appoints Roberto Stanichi as vp of global consumer products and experiences.
## American Express CMO change
American Express names Jess Ling next CMO effective Nov. 30 after Elizabeth Rutledge retires.
## Kimberly-Clark acquisition
Kimberly-Clark appoints Jonathan Halvorson CMO following $40 billion Kenvue acquisition.
## Key takeaway

McDonald's appoints interim U.S. CMOs after Alyssa Buetikofer exits, Netflix hires Roberto Stanichi for global consumer products, and American Express names Jess Ling as next CMO effective Nov. 30.