# Mastercard AI Assistant Helps Consumers Find Unused Perks

> Mastercard's AI assistant reveals unused card benefits to boost engagement.
- Title: Mastercard AI Assistant Helps Consumers Find Unused Perks
- Summary: Mastercard's AI assistant reveals unused card benefits to boost engagement. Mastercard's AI tool helps cardholders access unused perks through issuer…
- Keywords: mastercard, ai assistant, card perks, consumer benefits, issuer channels, loyalty rewards, business, finance, Assistant, Helps, Consumers, Find
- Source: Pymnts — https://pymnts.com/news/loyalty-and-rewards-news/2026/mastercard-ai-assistant-helps-consumers-discover-unused-card-perks
- Author: PYMNTS
- Published: 2026-10-21T22:00:47+00:00
- Read time: 1 min
- Topics: mastercard, ai assistant, card perks, consumer benefits, issuer channels, loyalty rewards, business, finance
## Mastercard Max AI Assistant
Mastercard launched an ai assistant to help cardholders discover unused card benefits through issuer channels.
## Global Issuer Availability
The ai assistant is available to issuers worldwide via mobile banking apps or existing ai assistants.
## Issuer Integration
Issuers embed mastercard max into digital channels to provide benefits guidance alongside banking services.
## Real-Time Benefit Guidance
The ai assistant identifies travel benefits during bookings, reminds of airport lounge access, and highlights dining experiences.
## First Issuer Launch
Brazilian digital bank c6 bank became the first issuer to launch mastercard max for cardholder benefits.
## Key takeaway

Mastercard's AI tool helps cardholders access unused perks through issuer channels.