# Mattel Q2 2026 Revenue Growth Masks Profit Drop

> Mattel's Q2 revenue beat hides steep profit decline and margin squeeze.
- Title: Mattel Q2 2026 Revenue Growth Masks Profit Drop | Shortify
- Summary: Mattel's Q2 revenue beat hides steep profit decline and margin squeeze. Mattel reported Q2 2026 revenue growth of 10% but adjusted EPS fell to $0.01…
- Keywords: mattel, q2 2026, revenue, profitability, margin compression, barbie, hot wheels, fisher price, american girl, operating margin, adjusted eps, gross margin
- Source: Alphastreet - Earnings Decoded. Market Intelligence Delivered — https://news.alphastreet.com/mattel-q2-2026-revenue-expansion-masks-deteriorating-profitability-and-margin-compression
- Author: Newsdesk
- Published: 2026-10-01T19:53:06+00:00
- Read time: 1 min
- Topics: mattel, q2 2026, revenue, profitability, margin compression, barbie, hot wheels, fisher price, american girl, operating margin, adjusted eps, gross margin
## Mattel Reports Q2 2026 Results
Mattel Inc. reported second-quarter 2026 results on August 4, 2026.
## Revenue Beats Wall Street Estimates
Net sales reached $1,125 million, 10% growth on reported basis and 9% in constant currency.
## Earnings Per Share Plunged
Adjusted EPS declined to $0.01 versus analyst expectations of $0.04 per share.
## Margin Compression Accelerates
Reported gross margin contracted 270 basis points to 48.2% from 50.9% in prior-year quarter.
## Operating Margin Collapsed
Operating margin deteriorated to 1% from 7.7% in prior-year quarter.
## Geographic Performance Divides
North America sales grew 12% in constant currency while international sales grew 5%.
## Share Repurchases Continue
Mattel repurchased $100 million of shares in Q2 2026, bringing year-to-date repurchases to $300 million.
## Full-Year Guidance Maintained
Mattel reiterated full-year 2026 guidance with adjusted EPS of $1.27 to $1.39.
## Key takeaway

Mattel reported Q2 2026 revenue growth of 10% but adjusted EPS fell to $0.01, signaling operational stress despite top-line expansion.