# McAfee Rebrands with AI-Powered Safety

> McAfee launches 'Safer Than Safe' rebrand to shift from antivirus focus to holistic security.
- Title: McAfee Rebrands with AI-Powered Safety · Adweek | Shortify
- Summary: McAfee launches 'Safer Than Safe' rebrand to shift from antivirus focus to holistic security. McAfee rebrands with AI-driven safety to address consumer…
- Keywords: mcafee, online security, rebrand, antivirus, consumer safety, Rebrands, AI-Powered, Safety, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/mcafee-overhauls-its-brand-as-ai-rewrites-the-rules-of-online-security
- Author: Robert Klara
- Published: 2026-09-29T12:00:00+00:00
- Read time: 1 min
- Topics: mcafee, ai, online security, rebrand, antivirus, consumer safety
## Consumer Perception
68% of consumers link McAfee to antivirus protection.
## Rebrand Strategy
McAfee aims to shift from antivirus-only image to full security solutions.
## New Slogan
The rebrand uses 'Safer Than Safe' to promise comprehensive protection.
## Diner Spot
A 60-second ad shows everyday paranoia about online safety.
## Consumer Insights
McAfee research identifies five consumer types for targeted security.
## AI Urgency
AI amplifies online safety fears, driving McAfee's rebrand.
## Key takeaway

McAfee rebrands with AI-driven safety to address consumer concerns beyond traditional antivirus.