# McDonald's builds $1 billion ad business

> The fast food giant is launching an ad network to sell targeted ads to brands across its 14,000 stores.
- Title: McDonald's builds $1 billion ad business · Adweek | Shortify
- Summary: The fast food giant is launching an ad network to sell targeted ads to brands across its 14,000 stores. McDonald's is entering the lucrative commerce media…
- Keywords: mcdonald's, advertising, commerce media, ad network, retail media, digital advertising, mcdonald's media network, fast food, revenue generation, targeted advertising, builds, billion
- Source: Adweek — https://adweek.com/commerce/mcdonalds-wants-to-build-a-1-billion-ad-business
- Author: Lauren Johnson
- Published: 2026-09-24T19:00:11+00:00
- Read time: 1 min
- Topics: mcdonald's, advertising, commerce media, ad network, retail media, digital advertising, mcdonald's media network, fast food, revenue generation, targeted advertising
## McDonald's launches ad network
McDonald's Media Network will sell targeted ads to brands across its app, kiosks, menu boards, and restaurants. The company aims to generate $1 billion in annual ad revenue.

> It's an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity, and no disruption to our customer experience.
## Testing began in August
McDonald's started testing the ad network in 450 company-owned U.S. stores in August. The company plans to expand to franchised locations as well.
## 70 million daily customers
McDonald's reaches 70 million customers daily worldwide, giving it the ability to target specific consumer groups at different times of day with personalized offers.
## Entering crowded ad market
Commerce media spending will hit $84 billion in the U.S. this year, but Amazon and Walmart will capture 89% of incremental spending. McDonald's joins non-retail players like Uber and JPMorgan Chase.
## One billion is credible
Analyst Andrew Lipsman says McDonald's $1 billion target is achievable because of its 14,000-store footprint and heavy foot traffic. Target's ad arm made $915 million last year.

> McDonald's is one that I think will work out.
## Key takeaway

McDonald's is entering the lucrative commerce media market by selling ad space in its app, kiosks, and restaurants to reach its 70 million daily customers.