# McDonald's Monopoly Returns with $1M Prize

> McDonald's revives Monopoly game with $1 million grand prize as stock hits two-year low.
- Title: McDonald's Monopoly Returns with $1M Prize · 24/7 Wall St.
- Summary: McDonald's revives Monopoly game with $1 million grand prize as stock hits two-year low. McDonald's is bringing back its Monopoly game with a $1 million…
- Keywords: mcdonalds, monopoly, stock, grand prize, mcd price target, mcd price scenario, mcd analyst ratings, mcd price prediction, mcd price, McDonald's, Returns, Prize
- Source: 24/7 Wall St. — https://247wallst.com/investing/2026/09/22/mcdonalds-is-bringing-back-monopoly-with-a-1-million-grand-prize-as-its-stock-sits-at-a-two-year-low
- Author: AJ Tiarsmith
- Published: 2026-09-22T16:12:16+00:00
- Read time: 1 min
- Topics: mcdonalds, monopoly, stock, grand prize, mcd price target, mcd price scenario, mcd analyst ratings, mcd price prediction, mcd price
## McDonald's revives Monopoly game
McDonald's is reviving its most beloved promotion with a $1 million grand prize, but the timing raises an uncomfortable question: can a nostalgia play fix what is actually ailing the company?
## Grand prize details
The promotion begins October 6, 2026, with a $1 million grand prize that pays out as $50,000 a year for 20 years with no interest.
## Second consecutive revival
This is the second consecutive year of the revival after McDonald's announced the return in late September 2025.
## Digital gameplay
Customers peel physical game piece codes off eligible food and drink purchases, then scan them in the app to redeem prizes.
## Prize pool includes
The prize pool includes a 2027 Jeep Cherokee, a Carnival Cruise vacation, a trip to the Kennedy Space Center Visitor Complex, and $50,000 toward a home down payment or college debt.
## Stock performance
McDonald's stock traded at $250.32 on September 22, 2026, down 16.49% year to date from $299.76 at the end of last year.
## Market reaction
Analysts have cut price targets, with TD Cowen going to $282 from $300, Deutsche Bank to $300 from $325, and Morgan Stanley to $308 from $319.
## Bear case
US comparable sales softened to 0.8% in the second quarter of 2026, with global comparable sales decelerating to 1.3%.
## Key takeaway

McDonald's is bringing back its Monopoly game with a $1 million grand prize to boost sales amid a two-year stock low.