# McDonald's Shares Fall as CEO Cites Weak Growth

> McDonald's shares drop 5% after CEO says industry growth will be flat amid rising inflation.
- Title: McDonald's Shares Fall as CEO Cites Weak Growth | Shortify
- Summary: McDonald's shares drop 5% after CEO says industry growth will be flat amid rising inflation. McDonald's shares fell 5% during investor day as CEO Chris…
- Keywords: mcdonalds, chris kempczinski, inflation, investor day, shares, growth forecast, archiq, next strategy, glp1 users, franchisees, rent relief, news
- Source: New York Post — https://nypost.com/2026/09/23/business/mcdonalds-shares-drop-after-ceo-reveals-lackluster-growth-forecast-as-inflation-accelerates
- Published: 2026-09-23T16:27:59+00:00
- Read time: 1 min
- Topics: mcdonalds, chris kempczinski, inflation, investor day, shares, growth forecast, archiq, next strategy, glp1 users, franchisees, rent relief, news
## McDonald's Shares Drop
McDonald’s shares dropped almost 5% during its investor day presentation after CEO Chris Kempczinski said industry customer traffic growth in key markets will be flat while inflation continues to accelerate.
## New $8.5 Billion Investment Plan
The burger giant outlined key details of a multi-year $8.5 billion investment to revamp its restaurants, make its menu tastier and upgrade technology, including an AI program called ArchIQ.
## CEO's Market Share Goal
Kempczinski said, 'We must be the first choice for more customers more often,' to capture marketshare.

> We must be the first choice for more customers more often
## Shares Down 22% This Year
The company’s shares have fallen 22% so far this year.
## NEXT Strategy for Low-Income Customers
The new program called NEXT comes on the heels of an effort to win back low-income customers who have pulled back on their visits to McDonalds as their costs have risen due to inflation.
## 2027 Sales Growth Target
The burger chain expects restaurant expansion to contribute about 2.5% of systemwide sales growth in 2027 and around 2% by 2030.
## Key takeaway

McDonald's shares fell 5% during investor day as CEO Chris Kempczinski revealed flat customer traffic growth in key markets despite accelerating inflation.