# McDonald’s U.S. Marketing Leadership Shift

> McDonald’s appoints interim U.S. marketing leaders as Alyssa Buetikofer steps down.
- Title: McDonald’s U.S. Marketing Leadership Shift | Shortify
- Summary: McDonald’s appoints interim U.S. marketing leaders as Alyssa Buetikofer steps down. McDonald’s names Morgan Flatley and Charlie Newberger as interim U.S.
- Keywords: mcdonalds, morgan flatley, charlie newberger, alyssa buetikofer, us marketing leadership, interim leadership, mcdonalds us marketing, Nation's Restaurant News
- Source: Nation's Restaurant News — https://nrn.com/marketing-branding/mcdonald-s-is-changing-its-u-s-marketing-leadership
- Read time: 1 min
- Topics: mcdonalds, morgan flatley, charlie newberger, alyssa buetikofer, us marketing leadership, interim leadership, mcdonalds us marketing, food, business
## Leadership Change
McDonald’s U.S. chief marketing and customer experience officer Alyssa Buetikofer is stepping down to spend more time with family.
## Interim Leadership
Morgan Flatley, global chief marketing officer, and Charlie Newberger, 17-year veteran, will lead U.S. marketing temporarily.
## Transition Period
Buetikofer will remain through December 18 to ensure a smooth transition while McDonald’s searches for her replacement.
## Marketing Strategy Shift
McDonald’s aims to overhaul domestic marketing after several campaigns failed in spring and summer 2026.
## Failed Campaigns
The company’s value messaging, K-Pop Demon Hunters promotion, and FIFA World Cup campaign all underperformed in recent months.
## Leadership Background
Flatley previously led U.S. marketing from 2017 to 2021 and created successful campaigns like Travis Scott Meal.
## Newberger’s Role
Newberger will handle U.S. marketing and commercial strategy after leading global beverage strategy for 17 years.
## Strategic Goals
McDonald’s aims to set 2027 priorities with clearer ownership and faster execution through the leadership change.
## Reason for Change
McDonald’s needs to move away from 'borrowed IP' after successful promotions like Grinch Meal and Minecraft.
## Interim Beverage Role
Danica Cunningham will lead global beverages and desserts as Newberger shifts focus.
## Key takeaway

McDonald’s names Morgan Flatley and Charlie Newberger as interim U.S. marketing leaders after Alyssa Buetikofer leaves to focus on family.