# Meta charts Muse monetization after strong quarter > Meta reported 26% revenue growth and outlined a multi-pronged strategy to monetize its viral Muse AI agent, which has already attracted 10 million users. - Title: Meta charts Muse monetization after strong quarter · CNBC - Summary: Meta reported 26% revenue growth and outlined a multi-pronged strategy to monetize its viral Muse AI agent, which has already attracted 10 million users… - Keywords: meta platforms, muse ai agent, earnings, monetization, mark zuckerberg, artificial intelligence, revenue growth, business, finance, Meta, charts, Muse - Source: CNBC — https://cnbc.com/investingclub/2026/10/21/meta-put-out-an-ambitious-roadmap-to-muse-monetization-after-strong-quarter-and-guide.html - Author: Zev Fima - Published: 2026-10-22T00:50:26+00:00 - Read time: 3 min - Topics: meta platforms, muse ai agent, earnings, monetization, mark zuckerberg, artificial intelligence, revenue growth, business, finance ## Meta beats on revenue Meta Platforms reported third-quarter revenue of sixty-four point six billion dollars, up twenty-six percent year over year and more than one billion dollars ahead of analyst consensus. ## Earnings complicated by settlement Diluted earnings per share was three dollars eighty-three cents, but excluding a nine point eighty-nine billion dollar legal settlement charge to resolve teen addiction litigation, diluted EPS would have been seven dollars forty cents. ## Stock rises on strong guidance Meta rose two percent in after-hours trading following the earnings report. The company provided strong guidance and a tame capital expenditure forecast that pleased investors. ## Muse adoption accelerates CEO Mark Zuckerberg said more than ten million people in the U.S. and Canada have set up Muse personal agents in just a month and a half since its September eighth launch. > In just a month and a half, more than 10 million people in the U.S. and Canada have set up Muse personal agents. ## Retention rates exceed expectations About twenty-five percent of Muse users engage with it on any given day. Zuckerberg said this retention rate is more than twice the level that Threads started at or where other AI apps started. > This is more than twice the level that Threads started at, or where we believe that other AI apps started at. ## Shopping drives early usage The primary use case for Muse has been shopping, with over twenty-five percent of Muse users engaging in agent-led shopping endeavors, driving unexpected transaction volumes. ## Payment partners overwhelmed Plaid and Stripe, fintechs facilitating online payments, experienced unprecedented activity. Zuckerberg said Plaid had not seen activity like this on any other service, and Meta had to work with Stripe to raise credit limits in… > Plaid told us that they hadn't seen activity like they're seeing with their connector on any other service before. ## Building the Muse network To capitalize on Muse's viral launch, Zuckerberg said Meta needs to create a network of Muse agents as fast as possible, believing this is the best way to help more people do more with the… ## Three-tier monetization strategy Meta plans a multi-pronged monetization approach. Free Muse tiers will generate revenue through e-commerce transaction cuts. Paid tiers serve power users needing latest models and higher token budgets. Business tiers target companies seeking productivity features. ## Compute efficiency gains expected Zuckerberg acknowledged Muse is currently very compute-intensive but expects a greater than ten-fold improvement in cost-efficiency over the next year, positioning Meta to scale before profitability is realized. ## Profitable core business funds AI Meta's extremely profitable core advertising business supports AI spending and benefits from AI investments and innovation. Zuckerberg said Meta is best positioned to pursue this strategy compared to pure-play AI labs. ## Enterprise Platform monetization Meta is building the Meta Enterprise Platform led by CJ Desai, formerly CEO of MongoDB, to serve high-margin inference demand. Muse Wonder and advanced models will power the API, Muse Code, and other enterprise services. ## Core business shows strength Facebook and Instagram achieved record engagement thanks to increased video content consumption. Threads has overtaken X in monthly active users. Global average price per ad increased fourteen percent year over year. ## Reality Labs losses continue Reality Labs, housing Meta's virtual and augmented reality efforts and smart glasses, lost four point one three billion dollars in the quarter. ## Capital expenditure guidance raised Meta increased full-year capital expenditure guidance to between one hundred thirty-five billion and one hundred forty-five billion dollars, up from the prior range of one hundred thirty billion to one hundred forty-five billion dollars. ## Fourth-quarter outlook beats consensus Meta projected current quarter revenue of seventy-three billion to seventy-six billion dollars, better than the seventy-three point eighty-eight billion dollars consensus estimate according to LSEG. ## Key takeaway Meta posted strong third-quarter results and detailed plans to monetize Muse through free tiers with transaction cuts, paid subscriptions, and enterprise services.