# Meta lets you build games with AI on your phone

> Meta is launching AI-powered game creation tools for its Horizon platform, aiming to boost a struggling social gaming service.
- Title: Meta lets you build games with AI on your phone · The Verge
- Summary: Meta is launching AI-powered game creation tools for its Horizon platform, aiming to boost a struggling social gaming service. Meta released two AI-powered…
- Keywords: meta, horizon, ai game creation, mobile gaming, facebook, instagram, roblox, game development, technology, culture, lets, build
- Source: The Verge — https://theverge.com/games/999972/meta-horizon-create-studio-ai-games
- Author: Jay Peters
- Published: 2026-09-24T17:52:29+00:00
- Read time: 1 min
- Topics: meta, horizon, ai game creation, mobile gaming, facebook, instagram, roblox, game development, technology, culture
## Meta launches AI game creation tools
Meta announced Horizon Create, a mobile app, and Horizon Studio, a browser app. Both let users build games using AI prompts.
## Games get distribution on social platforms
Games made with these tools will be recommended on Facebook and Instagram, where they are playable without downloading an app.

> Someone scrolling through Instagram can tap a clip of your game and be in a multiplayer session within seconds, without needing to download an app or being redirected.
## Meta's strategy to boost Horizon
Horizon has struggled as a platform. Meta hopes AI-powered creation tools and social distribution will give games significantly more reach.
## Games include full game features
AI-generated games will include progression systems, balanced difficulty, art direction, multiplayer, and more that creators can refine.

> Both enable creators to turn any idea into a complete two D or three D mobile game, complete with progression systems, balanced difficulty, art direction, multiplayer, and more, then refine every element to their standards.
## Roblox already moving into AI games
Roblox, a vastly more popular platform with one hundred twenty-three million daily active users, is also pushing AI-powered game development.
## Horizon faces steep competition ahead
Horizon has never taken off, hitting only three hundred thousand monthly users in early twenty twenty-two. Meta has far to go to match Roblox's scale.
## Key takeaway

Meta released two AI-powered game creation tools for Horizon and will distribute games through Facebook and Instagram to reach more players.