# Meta removes pregnancy ad after founder's complaint

> Meta removed pregnancy ads after founder scrubbed the word from product names.
- Title: Meta removes pregnancy ad after founder's complaint · Mashable
- Summary: Meta removed pregnancy ads after founder scrubbed the word from product names. Meta removed pregnancy-related ads after BellaMoon founder removed 'pregnancy'…
- Keywords: meta, pregnancy, bella moon, instagram, ad removal, product name, technology, culture, removes, founder's, complaint, Mashable
- Source: Mashable — https://mashable.com/life/meta-removed-ad-for-the-word-pregnancy-bellamoon-irene-breen
- Author: Anna Iovine
- Published: 2026-10-19T15:00:53+00:00
- Read time: 1 min
- Topics: meta, pregnancy, bella moon, instagram, ad removal, product name, technology, culture
## BellaMoon founder
BellaMoon founder Irene Breen said Meta removed her company's ads after she scrubbed 'pregnancy' from product names and URLs.

> The CEO and founder of a pregnancy pillow company told the BBC that Meta removed an ad for the word "pregnancy"
## Meta's response
Meta told the BBC that ads for wellness, sexual health, and reproductive products can run but with restrictions to avoid negative user experiences.

> Meta told the BBC that while ads for wellness sexual health and reproductive products can run on its sites there are restrictions to avoid users across countries and cultures having a negative experience
## Resolution
After 10 months of talks with Meta, BellaMoon's ad restrictions were lifted following the name change.

> After 10 months of talks with Meta it lifted the restrictions
## Key takeaway

Meta removed pregnancy-related ads after BellaMoon founder removed 'pregnancy' from product names and URLs.