# Meta VR Glasses Target Smart Glasses Market

> Meta's new VR glasses aim to bridge Apple's Vision Pro gap with affordable smart glasses.
- Title: Meta VR Glasses Target Smart Glasses Market | Shortify
- Summary: Meta's new VR glasses aim to bridge Apple's Vision Pro gap with affordable smart glasses. Meta's $1,299 Meta VR glasses offer projected virtual windows and…
- Keywords: meta, vision pro, ray-ban display, smart glasses, meta vr, apple, nfl, productivity, virtual windows, pinch controls, affordable, smart glasses market
- Source: Digital Camera World — https://digitalcameraworld.com/tech/extended-reality/are-the-new-meta-vr-glasses-going-to-revolutionize-smart-glasses-can-they-build-on-the-excitement-apple-briefly-created-but-be-affordable-enough-for-real-people
- Published: 2026-09-26T06:40:00+00:00
- Read time: 1 min
- Topics: meta, vision pro, ray-ban display, smart glasses, meta vr, apple, nfl, productivity, virtual windows, pinch controls, affordable, smart glasses market
## Meta's Smart Glasses Push
Meta's Ray-Ban Meta Gen 3 glasses cost around $300 and include a camera and voice AI assistant.
## Apple Vision Pro's Shortcomings
Apple's Vision Pro costs over $3,000 and resembles ski goggles, not practical for daily wear.
## Meta VR's New Features
Meta VR glasses project virtual windows and use pinch controls for interactions without wristbands.
## Productivity Focus
Meta detects flat surfaces like tables in Starbucks and creates virtual keyboards for on-the-go tasks.
## Price and Release
Meta VR glasses launch in Spring 2027 at $1,299, a significant drop from Apple's Vision Pro.
## Market Position
Meta aims to balance Apple's high-end Vision Pro with affordable smart glasses for everyday users.
## Why Meta?
Meta has a history with smart glasses, including the Ray-Ban Display that uses a wristband for interaction.
## Competitive Edge
Meta's VR glasses avoid the wristband dependency of earlier models, using pinch controls instead.
## Key takeaway

Meta's $1,299 Meta VR glasses offer projected virtual windows and pinch controls without wristbands, targeting everyday users.