# Meta's AI assistant becomes options traders' hot bet

> Options volume in Meta surges as investors bet on the success of its new Muse AI personal assistant.
- Title: Meta's AI assistant becomes options traders' hot bet · CNBC
- Summary: Options volume in Meta surges as investors bet on the success of its new Muse AI personal assistant. Meta options trading volume hit four point five times…
- Keywords: meta, muse, options trading, artificial intelligence, consumer ai, call options, business, finance, Meta's, assistant, becomes, options
- Source: CNBC — https://cnbc.com/2026/09/21/meta-investors-discover-new-ai-play.html
- Author: Oliver Renick
- Published: 2026-09-21T19:59:00+00:00
- Read time: 1 min
- Topics: meta, muse, options trading, artificial intelligence, consumer ai, call options, business, finance
## Options traders bet big on Meta
Trading volume in Meta options Monday hit about four point five times the thirty-day average, with almost three point nine billion dollars in total premium exchanged according to Cboe LiveVol and SpotGamma data.
## Bullish bets dominate the action
More than twice as many calls were likely bought versus puts, and seven of the top ten trades were either bullish or neutral, signaling investor confidence in Meta's near-term prospects.
## Stock surges on AI assistant news
Meta shares surged twelve percent Monday to within seven percent of the stock's all-time high in August twenty twenty-five, adding to a twenty-one percent rally since the company unveiled details of its personal assistant Muse.
## Muse downloads surge in first week
Meta's Muse AI personal agent tool has been out for nearly two weeks and topped app store charts, racking seven hundred thirty thousand downloads over about five days after it launched on September eighth.
## Traders cite AI hype as driver
Brent Kochuba, founder of options analytics platform SpotGamma, said the inflows in options are huge and seem tied to AI hype around Muse, with more than one point three billion dollars in call premium likely initiated by call-buyers.

> The inflows in options are huge. It seems like AI hype around their Muse.
## Hedging bets suggest caution too
About one point one billion dollars in call premium was tied to selling, suggesting a bullish bias balanced by hedging to the upside, with one major trader taking a net twenty million dollar short position across spread trades expiring October sixteenth.
## Key takeaway

Meta options trading volume hit four point five times the thirty-day average Monday as investors bet bullishly on the Muse AI assistant, which has drawn seven hundred thirty thousand downloads in five days.