# Meta's deepfake rules fail, oversight board warns

> Meta's approach to AI-generated content is inadequate, allowing harmful deepfakes to spread unchecked on its platforms.
- Title: Meta's deepfake rules fail, oversight board warns · Engadget
- Summary: Meta's approach to AI-generated content is inadequate, allowing harmful deepfakes to spread unchecked on its platforms. Meta's minimal AI labeling and slow…
- Keywords: meta, oversight board, ai deepfakes, content moderation, ai-generated content, harassment, women safety, social media, policy recommendations, ai labeling, technology, Meta's
- Source: Engadget — https://engadget.com/2260894/oversight-board-says-metas-rules-ai-deepfakes-fundamentally-inadequate
- Author: Karissa Bell
- Published: 2026-09-17T10:00:00+00:00
- Read time: 1 min
- Topics: meta, oversight board, ai deepfakes, content moderation, ai-generated content, harassment, women safety, social media, policy recommendations, ai labeling, technology
## Oversight board slams Meta's AI rules
Meta's policies for handling AI-generated content are "consistently and fundamentally inadequate," according to the Oversight Board, which reviewed two cases involving harmful deepfakes on the platform.

> consistently and fundamentally inadequate to address the rapid rise of AI-generated content
## Scottish politician targeted by fake video
A synthetic video falsely showed a Scottish politician endorsing hateful statements about refugees. Meta didn't remove it because it wasn't flagged by trusted partners and wasn't labeled as AI-generated.

> quite traumatic
## Board orders removal, Meta complies
The Oversight Board ruled the video violated Meta's hateful conduct rules and should have been labeled as AI. Meta removed it only after the board's intervention.
## Menstrual health advocate harassed with deepfake
A volunteer promoting menstrual health education had her TV interview digitally manipulated into a viral harassment video. Meta automatically closed reports about it and never labeled it as AI-generated.
## Women disproportionately targeted by deepfakes
The board found that women engaging publicly on issues face disproportionate harassment through AI-generated deepfakes, from politicians to private citizens.

> AI-generated deepfakes are increasingly being used to harass and silence women from engaging in public discourse
## Meta ignores most board recommendations
Meta has made few changes to its minimal AI labeling system and hasn't implemented most of the board's recommendations. The company has 60 days to respond to new demands.
## Key takeaway

Meta's minimal AI labeling and slow response to deepfakes leave vulnerable people exposed to harassment, and the company shows little sign of implementing recommended fixes.