# Meta's Flirty AI Mascot Is Going Viral

> Meta's cute Muse mascot Jolly is breaking the internet with risqué memes, and the company seems to be encouraging it.
- Title: Meta's Flirty AI Mascot Is Going Viral · Futurism | Shortify
- Summary: Meta's cute Muse mascot Jolly is breaking the internet with risqué memes, and the company seems to be encouraging it. Meta is using sexualized humor and a…
- Keywords: meta, muse, jolly mascot, ai assistant, alexandr wang, viral marketing, ai mascot, social media, instagram, facebook, science, technology
- Source: Futurism — https://futurism.com/artificial-intelligence/people-are-already-lusting-after-metas-new-ai-assistant-muse
- Author: Frank Landymore
- Published: 2026-09-24T20:37:41+00:00
- Read time: 1 min
- Topics: meta, muse, jolly mascot, ai assistant, alexandr wang, viral marketing, ai mascot, social media, instagram, facebook, science, technology
## Meta's cute new AI mascot
Meta created Jolly, a fuzzy mascot for its Muse AI assistant that looks like a cross between a Laburib and a Fall Guys character. No other major AI company has marketed a mascot this heavily.
## Risqué memes are driving hype
Alexandr Wang, head of Meta's Superintelligence Labs, has been posting AI-generated memes of Jolly in suggestive scenarios, including one showing it in bed with two men. The strategy appears intentional and is working.

> some of y'all way too thirsty for muse
## Users are creating their own content
People have generated videos of Jolly in explicit poses and recreated adult memes featuring the mascot. The user-generated content is spreading across social media.
## Other brands are joining in
GitHub and Spotify have posted their own Jolly memes announcing Muse integration. The mascot has become inescapable on Instagram and Facebook.
## Meta is expanding the Jolly ecosystem
Meta released a feature to customize Jolly's appearance and voice, plus a Tamagotchi-like device called a Charm that lets you carry the mascot with you. Many users are still waiting for Muse access.
## Key takeaway

Meta is using sexualized humor and a cute mascot to market its AI assistant in ways competitors haven't attempted, and it's working.