# Meta's Muse AI agent gets a face and reaches everywhere

> Mark Zuckerberg unveils major upgrades to Meta's personal AI agent Muse, including a digital avatar, Mac integration, and partnerships with major retailers.
- Title: Meta's Muse AI agent gets a face and reaches everywhere
- Summary: Mark Zuckerberg unveils major upgrades to Meta's personal AI agent Muse, including a digital avatar, Mac integration, and partnerships with major retailers…
- Keywords: meta, muse, mark zuckerberg, ai agent, connect event, digital avatar, smart glasses, mac integration, retail partnerships, technology, startups, Meta's
- Source: TechCrunch — https://techcrunch.com/2026/09/23/everything-new-coming-to-metas-ai-agent-muse
- Author: Kirsten Korosec, Lucas Ropek
- Published: 2026-09-24T01:13:32+00:00
- Read time: 2 min
- Topics: meta, muse, mark zuckerberg, ai agent, connect event, digital avatar, smart glasses, mac integration, retail partnerships, technology, startups
## Meta's big bet on Muse
Meta CEO Mark Zuckerberg announced major upgrades to Muse, the company's personal AI agent launched in early September, at Meta's Connect event in Menlo Park on Wednesday.
## What Muse does
Muse is powered by Muse Spark, Meta's multimodal AI model. It handles everyday tasks by connecting to users' apps and services, including email and calendars.
## Zuckerberg's vision for Muse
Zuckerberg said Muse will grow into a personal superintelligence that billions of people will use to accomplish their goals and improve their lives.

> In the coming years, I expect that Muse is going to grow into the personal superintelligence that billions of people around the world are going to use to accomplish their goals and improve their lives.
## How Meta will profit from Muse
Meta is making Muse free for a large number of tokens, expecting to profit by taking a small fee from transactions over time.

> We're standing behind this by making Muse free for a huge number of tokens, with the expectation that over time we will profit by taking a small fee from transactions.
## Muse gets a digital avatar
Muse users will soon have a distinct digital avatar powered by a new AI model called Muse Realtime Avatar. Users can video chat with it in real time.
## Muse comes to Meta smart glasses
Muse will integrate with Meta's smart glasses line, letting users communicate with their agent by speaking to the glasses. It activates via a wake word.
## Smart glasses capabilities
Through Meta's smart glasses, Muse will guide personalized workouts, log meals, book appointments, and help users buy products they see. It works in the background.
## Muse comes to Mac computers
Meta is bringing Muse to Mac, allowing users to delegate tasks to the agent. Muse will operate any app on a user's desktop and keep working when they step away.
## Muse gets its own email address
Muse will soon have its own email address to work in the background. Users can add Muse to email threads or forward emails for the agent to handle.
## Major retail partnerships announced
Meta locked in partnerships with Stripe, Shopify, Best Buy, Gap, Sephora, Walmart, Wayfair, Expedia, and Instacart. Muse can access product catalogs and make purchases.
## Developer platform opens to small business
Meta opened its platform to developers to build their own connectors for Muse. The company received over fifteen hundred applications in less than a week.

> I think this could be a generational opportunity to start building for a new platform as it takes off, and the response so far has been really great.
## Key takeaway

Meta is rapidly expanding its Muse AI agent with new features and integrations across devices and services, positioning it as a core consumer AI bet.