# Meta's Muse AI Agent Hits 10M U.S. Downloads

> Meta's Muse AI agent reaches 10 million U.S. downloads in 40 days.
- Title: Meta's Muse AI Agent Hits 10M U.S. Downloads · AI Insider
- Summary: Meta's Muse AI agent reaches 10 million U.S. downloads in 40 days. Meta's Muse AI agent achieved 10.9 million U.S. downloads in its first 40 days…
- Keywords: meta, muse, ai agent, us downloads, sensor tower, app store, technology, Meta's, Agent, Hits, 10M, Downloads
- Source: AI Insider — https://theaiinsider.tech/2026/10/21/metas-muse-ai-agent-hits-10m-u-s-downloads-in-first-40-days
- Author: James Dargan
- Published: 2026-10-21T14:23:56+00:00
- Read time: 1 min
- Topics: meta, muse, ai agent, us downloads, sensor tower, app store, ai, technology
## Muse reaches 10M U.S. downloads
Meta's Muse AI agent recorded 10.9 million U.S. downloads in its first 40 days of release.
## Previous milestone apps
The previous app to reach 10 million U.S. downloads was Meta's Threads in July 2023, with Disney+ as the only other non-game app.
## Meta's ad spend boost
Muse accounted for 39% of Meta's ad spend in October, up from 23% in September.
## Retention rates
Muse posted 30% retention after seven days and 23% after 14 days, compared with averages of 19% and 16% for ChatGPT, Claude and Grok.
## Daily active users
Muse reached 2.5 million daily active users on October 16, holding the top U.S. App Store spot nearly every day since release.
## Key takeaway

Meta's Muse AI agent achieved 10.9 million U.S. downloads in its first 40 days, outperforming rivals in retention and holding the top App Store spot.