# Meta's Tamagotchi AI Device Targets Personal Trust

> Meta's new AI device promises to be always-on personal assistant without phone use.
- Title: Meta's Tamagotchi AI Device Targets Personal Trust · Pymnts
- Summary: Meta's new AI device promises to be always-on personal assistant without phone use. Meta's Muse Charm device, expected to ship by December, requires user…
- Keywords: muse charm, meta, tamagotchi, personal ai, consumer trust, muse, meta connect, ray-ban meta audio, meta vr glasses, business, finance, Meta's
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/meta-bets-tamagotchi-style-device-can-sell-personal-ai
- Author: PYMNTS
- Published: 2026-09-24T17:18:57+00:00
- Read time: 1 min
- Topics: muse charm, meta, ai, tamagotchi, personal ai, consumer trust, muse, meta connect, ray-ban meta audio, meta vr glasses, business, finance
## Meta's New AI Device
Meta launches Muse Charm, a keychain-sized AI device that runs without phone access.
## Always-On AI Assistant
Muse Charm works without unlocking phones or opening apps.
## Limited Trust
Only 8% of U.S. consumers trust Meta with passwords, half the share for ChatGPT.
## Consumer Trust Survey
1,500 U.S. consumers surveyed: 8% trust Meta passwords, 30% trust Google.
## Muse Charm Features
2-inch touchscreen, fingerprint sensor, 5G modem, no phone calls.
## Design Background
Alan Dye, former Apple interface chief, designed Muse Charm for non-glass users.
## Competitor Timeline
OpenAI's device with Jony Ive expected in 2027, Meta's Muse Charm ships by December.
## Key takeaway

Meta's Muse Charm device, expected to ship by December, requires user logins to function but only 8% of U.S. consumers trust Meta with passwords.