# Mia Lind's Hot Girl Walk Turns Viral into $100M Brand

> Mia Lind's viral 2021 TikTok video on confidence walks now drives a 57% annual growth business with Nutella and Spotify.
- Title: Mia Lind's Hot Girl Walk Turns Viral into $100M Brand · Inc
- Summary: Mia Lind's viral 2021 TikTok video on confidence walks now drives a 57% annual growth business with Nutella and Spotify. Mia Lind turned her 2021 TikTok 'hot…
- Keywords: mia lind, hot girl walk, nutella, spotify, annualized growth, 31 locations, 2021 tiktok, us patent, Mia, Lind's, Hot, Girl
- Source: Inc — https://inc.com/annabel-burba/hot-girl-walk-growth-mia-lind-nutella-spotify/91419834
- Read time: 1 min
- Topics: mia lind, hot girl walk, nutella, spotify, annualized growth, 31 locations, 2021 tiktok, us patent
## Mia Lind's Viral TikTok Start
Mia Lind posted a 2021 TikTok video about a daily confidence practice after being sent home from USC during the pandemic.

> I always struggled with confidence growing up
## Hot Girl Walk Concept
The practice involved mental lists of gratitude, achievements, and goals while walking to build confidence.
## Viral Video Impact
Her first video reached 3.6 million views and gained coverage in the New York Times and Washington Post.
## Trademark Registration
Lind filed for a trademark in April 2021 covering athletic apparel and fitness training for the hot girl walk concept.
## Trademark Completion
The trademark was officially registered in April 2023 by the U.S. Patent and Trademark Office.
## Global Expansion
Lind expanded Hot Girl Walk to 31 cities including Los Angeles, New York, Miami, and London by early 2024.
## 31 Ambassadors
The program now has 31 ambassadors operating across 31 locations including Atlanta, Boston, Chicago, and Washington D.C.
## 57% Annual Growth
Hot Girl Walk has achieved a 57 percent annualized growth rate since its viral start in 2021.
## Nutella and Spotify Partnerships
The brand now partners with Nutella and Spotify for marketing and product collaborations.
## Key takeaway

Mia Lind turned her 2021 TikTok 'hot girl walk' concept into a global brand with 31 locations and 57% annual growth.