# Miami Officials Protest Rockstar's GTA 6 Marketing Expansion

> Miami officials express discomfort as Rockstar expands GTA 6 marketing with Vice City blimp and NFL promos.
- Title: Miami Officials Protest Rockstar's GTA 6 Marketing Expansion
- Summary: Miami officials express discomfort as Rockstar expands GTA 6 marketing with Vice City blimp and NFL promos. Miami officials protest Rockstar Games' $4…
- Keywords: miami, rockstar games, gta 6, vice city, miami beach, nfl, miami heat, hard rock stadium, blimp, gta 6 launch, gaming, entertainment
- Source: IGN — https://ign.com/articles/rockstars-multi-million-dollar-miami-takeover-continues-to-expand-ahead-of-gta-6-launch-despite-protests-from-some-officials
- Author: Cade Onder
- Published: 2026-10-13T15:04:37.287+00:00
- Read time: 1 min
- Topics: miami, rockstar games, gta 6, vice city, miami beach, nfl, miami heat, hard rock stadium, blimp, gta 6 launch, gaming, entertainment
## Rockstar expands GTA 6 marketing in Miami
Rockstar Games continues ramping up GTA 6 marketing with Vice City blimp, NFL promos, and Miami Beach transformation.
## Miami officials protest marketing campaign
County Commissioner René Garcia says he's 'really uncomfortable with this whole thing' over game depicting Miami as crime haven.

> really uncomfortable with this whole thing
## Officials attempt to halt negotiations
Garcia and others reportedly trying to stop Rockstar from expanding marketing with airport ads and $4 million Miami Beach transformation.
## Miami Heat arena transformation
Rockstar paid $999,999 for 'Welcome to Vice City' sign at Miami Heat's Kaseya Center with NBA game on Vice City-themed court.
## Hard Rock Stadium marketing
Hard Rock Stadium covered in GTA 6 ads with 'In for VI' text during touchdowns for Miami Dolphins game.

> In for VI
## Vice City blimp heading to Florida
Goodyear blimp with Vice City branding flies from Ohio to North Carolina, possibly reaching Florida for marketing events.
## GTA 6 launch approaching
GTA 6 set to launch November 19 with Miami officials still protesting marketing expansion.
## Key takeaway

Miami officials protest Rockstar Games' $4 million Miami Beach transformation and airport ads for GTA 6 ahead of November 19 launch.