# Michael Kassan Invests in $80M AI Brand Tracker

> MediaLink founder Michael Kassan invests $80m in AI brand tracking startup OptimizeGEO.
- Title: Michael Kassan Invests in $80M AI Brand Tracker · Adweek
- Summary: MediaLink founder Michael Kassan invests $80m in AI brand tracking startup OptimizeGEO. Michael Kassan's $80m investment in OptimizeGEO, an AI brand…
- Keywords: michael kassan, optimizegeo, ai brand visibility, chatgpt, claudia, google ai overviews, gemini, perplexity, copilot, glance, inmobi, cerave
- Source: Adweek — https://adweek.com/dealroom/michael-kassan-invests-in-80m-startup-optimizegeo
- Author: Trishla Ostwal
- Published: 2026-10-01T11:48:00+00:00
- Read time: 1 min
- Topics: michael kassan, optimizegeo, ai brand visibility, chatgpt, claudia, google ai overviews, gemini, perplexity, copilot, glance, inmobi, cerave
## Michael Kassan invests in OptimizeGEO
MediaLink founder Michael Kassan personally invested in OptimizeGEO, a generative engine optimization startup that tracks how brands appear in answers from ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, and Copilot.

> GEO is bigger than the evolution of search, changing how consumers are discovering brands.
## OptimizeGEO valued at $80m
Michael Kassan is part of a pre-Series A round led by Young Capital that values OptimizeGEO at $80 million, though he declined to share his investment size.
## Kassan's strategic role
Kassan's firm, 3C Ventures, will advise OptimizeGEO on go-to-market strategy, enterprise relationships, partnerships, and growth.
## OptimizeGEO's funding
OptimizeGEO has raised $10.2 million to date, including an earlier seed round, according to ADWEEK.
## Glance's AI results
Glance, an InMobi-owned company, saw a 2.5x increase in AI visibility and a 6.6x increase in share of voice in shopping from April to July 2026.
## OptimizeGEO's AI strategy
OptimizeGEO tracks how brands appear in AI answers across major assistants, with results weighted by audience location and prioritized for marketing channels.
## Key takeaway

Michael Kassan's $80m investment in OptimizeGEO, an AI brand visibility platform, targets how brands appear in AI answers across major assistants.