# Michelob Ultra becomes official NHL beer sponsor

> Anheuser-Busch brand inks multiyear deal to sponsor the league, playoffs, and 18 teams.
- Title: Michelob Ultra becomes official NHL beer sponsor · Adweek
- Summary: Anheuser-Busch brand inks multiyear deal to sponsor the league, playoffs, and 18 teams. Michelob Ultra is expanding its sports marketing portfolio by…
- Keywords: michelob ultra, anheuser-busch, nhl, national hockey league, stanley cup playoffs, stanley cup final, sports sponsorship, beer marketing, nhl teams, nhl winter classic, nhl all-star, Michelob
- Source: Adweek — https://adweek.com/convergent-tv/michelob-ultra-shoots-and-scores-multiyear-nhl-partnership
- Author: Bill Bradley
- Published: 2026-09-24T13:56:38+00:00
- Read time: 1 min
- Topics: michelob ultra, anheuser-busch, nhl, national hockey league, stanley cup playoffs, stanley cup final, sports sponsorship, beer marketing, nhl teams, nhl winter classic, nhl all-star
## Michelob Ultra joins the NHL
Anheuser-Busch announced a multiyear deal making Michelob Ultra the official beer sponsor of the National Hockey League in the U.S.
## Playoffs and marquee events included
The sponsorship covers the Stanley Cup Playoffs, Stanley Cup Final, Winter Classic, and All-Star Game, plus 18 existing team partnerships.
## Limited-edition team packaging coming
Hockey fans can expect limited-edition team packaging from Michelob Ultra for the upcoming season as part of the activation.
## Part of Superior Access platform
The NHL sponsorship fits into Michelob Ultra's "Superior Access" platform, designed to create insider experiences for fans.
## Expanding sports portfolio
Michelob Ultra already sponsors the NBA, FIFA World Cup, Olympics, Paralympics, and PGA Tour, making the NHL a major addition.

> We're honored to add the NHL to Anheuser-Busch's iconic portfolio of sports partnerships
## Key takeaway

Michelob Ultra is expanding its sports marketing portfolio by becoming the NHL's official U.S. beer sponsor, joining its existing partnerships with the NBA, FIFA World Cup, and Olympics.