# Michelob Ultra Celebrates Knicks Championship

> Michelob Ultra debuts campaign for Knicks' 2026 NBA title with limited-edition bottles and citywide displays.
- Title: Michelob Ultra Celebrates Knicks Championship · Adweek
- Summary: Michelob Ultra debuts campaign for Knicks' 2026 NBA title with limited-edition bottles and citywide displays. Michelob Ultra launches multi-channel campaign…
- Keywords: michelob ultra, knicks, nba, 2026, championship, limited edition, Michelob, Ultra, Celebrates, Adweek
- Source: Adweek — https://adweek.com/brand-marketing/michelob-ultra-cheers-on-knicks-championship
- Author: Mark Mwachiro
- Published: 2026-10-15T13:00:00+00:00
- Read time: 1 min
- Topics: michelob ultra, knicks, nba, 2026, championship, limited edition
## Knicks Championship Celebration
Michelob Ultra debuts multi-channel campaign for New York Knicks' 2026 NBA championship.

> As a brand rooted in bringing fans together through sports, we wanted to celebrate the people and places that helped make this championship run so memorable
## Limited Edition Bottle Openers
Knicks legends Earl Monroe and John Wallace surprise bartenders with pieces of 2026 NBA Finals court.
## Citywide Campaign Launch
Michelob Ultra displays in five boroughs with limited-edition cans and bottles featuring championship trophy.
## NBA Court Design
All 30 teams feature Michelob Ultra ad placements at end of court for Emirates NBA Cup 2026.
## Key takeaway

Michelob Ultra launches multi-channel campaign celebrating New York Knicks' 2026 NBA championship with limited-edition bottle openers and citywide displays.