# Microdrama Algorithm Powers Content Visibility

> ShareChat's algorithm could decide what microdrama content users see as production surges.
- Title: Microdrama Algorithm Powers Content Visibility | Shortify
- Summary: ShareChat's algorithm could decide what microdrama content users see as production surges. ShareChat's algorithm determines which microdrama content gets…
- Keywords: sharechat, microdrama, algorithm, content, quick tv, ad revenue, moj, india, digital advertising, fiscal year, Powers, Visibility
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/media/entertainment/as-microdrama-content-explodes-sharechat-says-the-algorithm-could-determine-what-gets-seen/articleshow/134491844.cms
- Author: Javed Farooqui
- Published: 2026-09-25T19:21:00+00:00
- Read time: 1 min
- Topics: sharechat, microdrama, algorithm, content, quick tv, ad revenue, moj, india, digital advertising, fiscal year
## Microdrama Content Surge
As microdrama content volume rises, ShareChat's recommendation engine could become as important as the content itself.

> When there are too many similar stories to pick from, which story will get the most views is determined by the algorithm
## AI Drives Production
Falling production costs and AI use increase microdrama output speed while narrowing story differentiation.

> The cost of content production is coming down, speed of content production is going up, volume of content is going up multiple times and the story differentiation is narrowing down
## China's Microdrama Growth
China saw microdrama production increase 10 times in the past year while studio content declined.

> China saw microdrama production increase 10 times in the past year while studio content declined
## Content Production Speed
Microdrama episodes can be produced in two weeks with success determined in another week.

> Content can be produced in about two weeks, with its success or failure determined in another week
## Quick TV Platform
ShareChat's Quick TV uses algorithm to recommend microdrama content based on user viewing behavior.

> The platform serves short video and microdrama through the same feed, with the algorithm deciding what to show users based on their viewing behaviour
## Microdrama Market Size
India's microdrama market will grow from Rs 2,300 crore in FY26 to Rs 23,500-25,500 crore by FY32.

> Redseer estimates India's microdrama market will grow from Rs 2,300 crore in FY26 to Rs 23,500-25,500 crore by FY32
## Ad Revenue Potential
Ad revenue for microdrama could rise from Rs 24 crore in FY26 to Rs 5,000-5,500 crore by FY32.

> Ad revenue projected to rise from Rs 24 crore in FY26 to Rs 5,000-5,500 crore by FY32
## Algorithm Accuracy
Algorithm correctly predicts microdrama interest for 75% of users, enabling 90-95 episodes per day.

> Among the remaining 75%, the algorithm correctly predicts microdrama interest about 75% of the time
## Content Scale
ShareChat services 100 crore microdrama episodes daily and generates 500 million ad impressions.

> ShareChat is now servicing about 100 crore microdrama episodes a day and generating 500 million ad impressions
## Ad Revenue Model
ShareChat's ad revenue exceeds cloud costs, making each user service profitable.

> Even at the lowest possible ARPU, my advertising revenue is significantly higher than the cloud cost, which means every time now I service a user I make money
## Microdrama Monetization
ShareChat sees potential link between microdrama and e-commerce for product discovery.

> That becomes content to commerce. That is an avenue which has not started in India, but it's a massive success in China so far
## Key takeaway

ShareChat's algorithm determines which microdrama content gets viewed as production costs drop and volume increases.