# Microsoft Clarity AI Tools for Merchants

> Microsoft's new Clarity features help merchants track AI shopping agents' behavior and improve customer experiences.
- Title: Microsoft Clarity AI Tools for Merchants · Pymnts | Shortify
- Summary: Microsoft's new Clarity features help merchants track AI shopping agents' behavior and improve customer experiences. Microsoft launched three Clarity…
- Keywords: microsoft, clarity, ai shopping agents, merchants, agentic commerce, website analytics, Pymnts
- Source: Pymnts — https://pymnts.com/news/artificial-intelligence/2026/microsoft-clarity-helps-merchants-welcome-ai-shopping-agents
- Author: PYMNTS
- Published: 2026-11-04T20:41:35+00:00
- Read time: 1 min
- Topics: microsoft, clarity, ai shopping agents, merchants, agentic commerce, website analytics, business, finance
## New Clarity Features
Microsoft introduced three features for its website analytics tool Clarity to help merchants understand AI shopping agents' interactions with their sites.
## Agentic Analytics
This feature shows AI agents' tasks on websites and tests if they can complete promotions or checkouts, helping merchants find issues before customers do.
## Brand Agents Integration
Merchants can now get products discovered in Microsoft Copilot, Bing, and MSN when shoppers ask for AI recommendations.
## Ask Clarity Beta
Eighty-eight percent of early users said Ask Clarity taught them something new about their business or website through real session evidence.
## Key takeaway

Microsoft launched three Clarity features to help merchants understand AI shopping agents' interactions and optimize their websites for AI-driven commerce.