# Microsoft Kills Copilot+ PC Brand

> Microsoft quietly drops Copilot+ PC name from devices after rocky launch.
- Title: Microsoft Kills Copilot+ PC Brand · PCMAG | Shortify
- Summary: Microsoft quietly drops Copilot+ PC name from devices after rocky launch. Microsoft stopped using Copilot+ PC branding on new devices after security concerns…
- Keywords: microsoft, copilot, surface, windows 11, branding, surface pro, snapdragon, technology, Kills, Brand, PCMAG
- Source: PCMAG — https://pcmag.com/news/where-did-copilot-plus-pcs-go-microsoft-quietly-kills-the-name
- Author: James Peckham
- Published: 2026-09-25T14:36:32+00:00
- Read time: 1 min
- Topics: microsoft, copilot, surface, windows 11, ai, branding, surface pro, snapdragon, technology
## Microsoft drops Copilot+ PC name
Microsoft stopped using the Copilot+ PC brand on recent devices including Surface Pro 12 and 13 with Snapdragon X2 Plus.

> They do meet all the requirements of our previous bar for what Copilot+ devices are
## Copilot+ PC branding rocky start
The brand faced delays after security concerns about its Recall feature and marketing confusion.

> The idea that Copilot+ PCs are a transformative new product that their local AI features are enough to encourage you to buy a new PC with an NPU is just plain misleading
## Microsoft execs confirm change
Surface devices VP Brett Ostrum said new devices meet Copilot+ requirements but won't carry the branding.

> We still lean into the narrative around AI on the edge and being able to have a hybrid solution out there
## Qualcomm supports shift
Qualcomm's compute SVP Kedar Kondap said new devices offer same experiences without Copilot+ PC terminology.

> These new devices are offering the same experiences, probably without just using [Copilot+ PC] terminology now
## Microsoft keeps AI focus
Microsoft CEO Satya Nadella said they're building Copilot as a new OS for work across all devices including 24-7 Autopilot AI agent.

> the company is building Copilot as a new OS for work that spans every model, every form factor, and every task
## Copilot removed from Windows
Microsoft removed Copilot from less useful locations in Windows 11 including Notepad, Photos, and Snipping Tool.

> remove Copilot from places where it doesn't live up to its promise
## Key takeaway

Microsoft stopped using Copilot+ PC branding on new devices after security concerns and poor marketing led to confusion.