# Mimi's Frozen Yogurt Lines Spread on Upper East Side

> Mimi's frozen yogurt shop draws massive lines on NYC's Upper East Side, sparking neighborhood chaos.
- Title: Mimi's Frozen Yogurt Lines Spread on Upper East Side
- Summary: Mimi's frozen yogurt shop draws massive lines on NYC's Upper East Side, sparking neighborhood chaos. Mimi's new Upper East Side location has created…
- Keywords: mimi, frozen yogurt, lexington avenue, east 72nd street, upper east side, ny city, froyo row, pinkberry, handles, anita gelato, butterfield market, cannabis shop
- Source: New York Post — https://nypost.com/2026/09/16/us-news/viral-nyc-fro-yo-shop-mimis-draws-massive-lines-on-upper-east-side
- Published: 2026-09-16T16:52:05+00:00
- Read time: 1 min
- Topics: mimi, frozen yogurt, lexington avenue, east 72nd street, upper east side, ny city, froyo row, pinkberry, handles, anita gelato, butterfield market, cannabis shop
## Line Culture Spreads
Mimi's frozen yogurt shop opens uptown location on lexington avenue.
## Massive Lines Form
By 8:41 p.m. monday, line stretched to east 71st street corner.
## Residents Confused
Doormen field questions about sudden crowds outside luxury buildings.
## Local Support Grows
Mimi's staff curate lines after nearby businesses close to manage crowds.
## Froyo Hype Spreads
Students ask for earlier hours to get froyo during lunch breaks.
## Owner Explains
Amber linz founded mimi's as a third space for community after moving to new york.
## Froyo Row Emerges
Pinkberry, handles, and anita gelato cluster near second avenue on east 81st street.
## Key takeaway

Mimi's new Upper East Side location has created block-long lines, transforming the area into a frozen yogurt hotspot.