# MoonPay buys North Capital for sixty million dollars

> MoonPay acquires a Utah brokerage firm to enter the fast-growing tokenized securities market.
- Title: MoonPay buys North Capital for sixty million dollars · Fortune
- Summary: MoonPay acquires a Utah brokerage firm to enter the fast-growing tokenized securities market. MoonPay acquired North Capital Investment Technology for over…
- Keywords: moonpay, north capital investment technology, tokenized securities, blockchain, acquisition, sec licenses, alternative trading systems, buys, North, Capital, sixty, million
- Source: Fortune — https://fortune.com/2026/09/23/moonpay-eyes-tokenized-securities-push-with-60-million-acquisition-of-brokerage-firm-north-capital
- Author: Jeff John Roberts
- Read time: 1 min
- Topics: moonpay, north capital investment technology, tokenized securities, blockchain, acquisition, sec licenses, alternative trading systems
## Tokenized assets boom in twenty twenty-six
Firms like Robinhood and Kraken have ramped up offerings of tokenized securities, packaging stocks and other assets as tokens on the blockchain.
## MoonPay enters the tokenized market
MoonPay, a global firm specializing in fiat-to-crypto conversions, announced on Wednesday it has acquired North Capital Investment Technology, a Utah-based brokerage services firm.
## Deal valued at over sixty million dollars
MoonPay paid over sixty million dollars in an all-stock deal for North Capital, though the company did not publicly disclose the financial terms.
## SEC licenses drive the acquisition
North Capital's extensive portfolio of SEC licenses covering broker dealer transactions, ATS trading, transfer agent services and investment advisory was a key factor in MoonPay's decision to purchase the company.
## Building regulatory foundations for assets
MoonPay founder and CEO Ivan Soto-Wright said the acquisition helps connect different parts of the financial system through modern, programmable infrastructure for tokenized real-world assets.

> we're building the regulatory foundation to support mass adoption of tokenized real-world assets
## SEC boost accelerates tokenized growth
The Securities and Exchange Commission deemed companies can offer tokenized stocks under an innovators exemption, allowing them without fear of violating certain SEC regulations, boosting the fast-growing category.
## Key takeaway

MoonPay acquired North Capital Investment Technology for over sixty million dollars to build regulatory foundations for tokenized real-world assets.