# Morning Brew Buys Creator Media Brand

> Morning Brew acquires Express Checkout to boost creator monetization.
- Title: Morning Brew Buys Creator Media Brand · Adweek | Shortify
- Summary: Morning Brew acquires Express Checkout to boost creator monetization. Morning Brew Inc. acquired Express Checkout, a creator-led CPG media brand, to expand…
- Keywords: morning brew, express checkout, cpg, creator media, monetization, axel springer, brew media group, retail brew, Morning, Brew, Buys, Creator
- Source: Adweek — https://adweek.com/dealroom/morning-brew-acquires-express-checkout-creator
- Author: Mark Stenberg
- Published: 2026-10-05T13:30:00+00:00
- Read time: 1 min
- Topics: morning brew, express checkout, cpg, creator media, monetization, axel springer, brew media group, retail brew
## Morning Brew Acquires Express Checkout
Morning Brew Inc. has acquired Express Checkout, a creator-led media brand covering the consumer packaged goods industry, according to Morning Brew CEO Robert Dippell.
## Terms Not Disclosed
The all-cash deal gives Morning Brew, which is owned by Axel Springer, 100% of Express Checkout's intellectual property, according to Dippell.
## Co-Founders Join Full Time
Co-founders Nate Rosen and Jenna Movsowitz will join the company full time, having started Express Checkout as a weekly newsletter four years ago.
## Creator Monetization Growth
Creator-focused monetization at Morning Brew is up more than 50% year over year, with plans to pursue more deals like this one.
## Brew Media Group Expansion
The deal is the second expansion this year for Morning Brew, following March's acquisition of Bisnow to form Brew Media Group.
## Creator-Driven Model
Morning Brew's model connects creators with established sales infrastructure while maintaining their brand and voice, a strategy expected to grow as creators become media companies.
## Key takeaway

Morning Brew Inc. acquired Express Checkout, a creator-led CPG media brand, to expand its creator-focused monetization strategy.