# Morning News Shows Gain Viewers

> Morning news shows see total viewer gains as ABC and NBC lead in ratings.
- Title: Morning News Shows Gain Viewers · Adweek | Shortify
- Summary: Morning news shows see total viewer gains as ABC and NBC lead in ratings. ABC News' Good Morning America and NBC's Today gained total viewers in the week of…
- Keywords: abc, good morning america, nbc, today, morning news, viewers, advertiser-coveted demo, nielsen, Morning, News, Shows, Gain
- Source: Adweek — https://adweek.com/tvnewser/week-of-sept-28-2026-morning-news-ratings
- Author: Mark Mwachiro
- Published: 2026-10-15T21:22:35+00:00
- Read time: 1 min
- Topics: abc, good morning america, nbc, today, morning news, viewers, advertiser-coveted demo, nielsen
## Morning News Shows Gain Viewers
ABC News' Good Morning America and NBC's Today both gained total viewers in the week of September 28, 2026.
## GMA Leads in Demo Growth
GMA gained 19% in the A25-54 demo, closing the gap with Today to 100,000 viewers.
## Today Maintains Top Ratings
Today led with 2.848 million total viewers and 585,000 in the A25-54 demo for the week of September 28, 2026.
## CBS Mornings Reports Decline
CBS Mornings saw a 1% total viewers gain but a 2% drop in the A25-54 demo for the week of September 28, 2026.
## Key takeaway

ABC News' Good Morning America and NBC's Today gained total viewers in the week of September 28, 2026, with GMA closing the demo gap to 100,000 viewers.