# Motherly Shifts to Video and Events

> Motherly pivots from search traffic to social video and live events as moms' digital habits change.
- Title: Motherly Shifts to Video and Events · Adweek | Shortify
- Summary: Motherly pivots from search traffic to social video and live events as moms' digital habits change. Motherly is moving away from declining search traffic by…
- Keywords: motherly, vertical video, podcasts, whatsapp groups, in-person events, state of motherhood, parents together media network, parents together foundation, Shifts, Video, Events, Adweek
- Source: Adweek — https://adweek.com/media/motherly-rebuild-video-community
- Author: Mark Stenberg
- Published: 2026-10-26T12:00:00+00:00
- Read time: 1 min
- Topics: motherly, vertical video, podcasts, whatsapp groups, in-person events, state of motherhood, parents together media network, parents together foundation
## Motherly's New Direction
Motherly shifts to vertical video, podcasts, and in-person events to offset declining search traffic.

> I would not say this is a rebrand or a relaunch or a reboot. It’s an evolution.
## State of Motherhood Event
Motherly hosts an invitation-only event in New York featuring Jennifer Garner and its latest report on 60,000 moms.
## Traffic Collapse
Motherly reports a seismic drop in website traffic across the industry, undercutting affiliate and programmatic revenue.
## Revenue and Scale
Motherly reaches 20 million moms monthly with seven figures in annual revenue and fewer than 50 employees.
## New Revenue Streams
Motherly focuses on social video, podcasts, WhatsApp groups, and events to replace declining search traffic.
## Future Plans
Motherly will launch TikTok, Instagram, and YouTube vertical video series and WhatsApp groups for moms by early next year.
## Key takeaway

Motherly is moving away from declining search traffic by focusing on social video, podcasts, and in-person events for moms.