# Mountain Dew Pitch Black Returns to UK

> Mountain Dew's Pitch Black flavor lands in UK after years absent from US shelves.
- Title: Mountain Dew Pitch Black Returns to UK · Dexerto | Shortify
- Summary: Mountain Dew's Pitch Black flavor lands in UK after years absent from US shelves. Mountain Dew is launching Pitch Black in the UK starting November…
- Keywords: mountain dew, pitch black, baja blast, taco bell, carlsberg britvic, dewcision, gaming, sports, Mountain, Dew, Pitch, Black
- Source: Dexerto — https://dexerto.com/food/mountain-dew-pitch-black-heads-to-uk-after-years-away-from-us-shelves-3415811
- Author: Dylan Horetski
- Published: 2026-10-05T19:39:21+00:00
- Read time: 1 min
- Topics: mountain dew, pitch black, uk, baja blast, taco bell, carlsberg britvic, dewcision, gaming, sports
## Pitch Black returns to UK
Mountain Dew is bringing its Pitch Black flavor to UK shelves starting November after years away from US retail.
## US history of Pitch Black
Pitch Black first launched in 2004 as a limited edition before returning in 2016 after fans voted it over Baja Blast.
## UK launch details
Pitch Black will be sold in 12-packs of 16.9 oz bottles through wholesaler Booker Group in October before nationwide rollout.
## Sales impact
Mountain Dew UK sales are up 11.5% year over year, with the brand worth £32.6 million in retail sales value.
## Brand director quote
David Laidler, Carlsberg Britvic brand director, said Pitch Black will 'grab shoppers' attention and build on Mountain Dew's momentum.

> With its bold taste, striking dark liquid and standout pack, it’s sure to grab shoppers’ attention
## What's next for Pitch Black
Pitch Black will remain available in US foodservice channels while the UK launch follows Baja Blast's Taco Bell rollout.
## Key takeaway

Mountain Dew is launching Pitch Black in the UK starting November, following its recent US retail comeback and a 2016 fan vote win.