# MSQ Acquires January Digital

> MSQ Group buys January Digital to boost U.S. media services.
- Title: MSQ Acquires January Digital · Adweek | Shortify
- Summary: MSQ Group buys January Digital to boost U.S. media services. MSQ Group acquired January Digital to strengthen its U.S. media offerings against larger holding…
- Keywords: msq group, january digital, media agency, u.s. media, acquisition, retail clients, MSQ, Acquires, January, Digital, Adweek
- Source: Adweek — https://adweek.com/agencies/msq-group-acquires-january-digital-to-build-out-media-offerings
- Author: Lauren Johnson
- Published: 2026-10-07T10:00:00+00:00
- Read time: 1 min
- Topics: msq group, january digital, media agency, u.s. media, acquisition, retail clients
## Acquisition Details
Private equity-backed MSQ Group acquired media agency January Digital to grow its U.S. business.
## MSQ's Strategy
MSQ aims to compete with large holding companies by adding creative, digital experience, and media agencies.
## January Digital Background
January Digital is a 14-year-old media and strategy agency founded by CEO Vic Drabicky.
## Client Focus
70% of January Digital's clients are retail brands like Supergoop, Steve Madden, and Amika.
## Acquisition Rationale
January Digital's leadership will join MSQ while retaining its name to fill service gaps against larger competitors.
## Next Steps
MSQ plans smaller acquisitions to win bigger U.S. clients after this January Digital deal.
## Key takeaway

MSQ Group acquired January Digital to strengthen its U.S. media offerings against larger holding companies.