# Music Industry Underpriced Streaming In Emerging Markets

> Live Nation bets on high-ticket concerts in emerging markets where fans pay 16-32 months of Spotify for tickets.
- Title: Music Industry Underpriced Streaming In Emerging Markets
- Summary: Live Nation bets on high-ticket concerts in emerging markets where fans pay 16-32 months of Spotify for tickets. Fans in Indonesia, Brazil, and India pay…
- Keywords: live nation, spotify premium, indonesia, brazil, india, concert tickets, streaming prices, emerging markets, music, business, Industry, Underpriced
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/did-the-music-industry-underprice-streaming-in-emerging-markets-aka-how-id-spend-10k-of-mike-oneills-money
- Published: 2026-10-07T18:01:55+00:00
- Read time: 1 min
- Topics: live nation, spotify premium, indonesia, brazil, india, concert tickets, streaming prices, emerging markets, music, business
## Mike O'Neill's Challenge
Tim Ingham was asked by Mike O'Neill to invest $10,000 in the music business right now.
## Live Nation's Global Push
Live Nation targets 30% of its top 50 tours in non-english speaking markets outside the US and Europe.
## Spotify vs. Ticket Prices
In Indonesia, a spotify premium subscription costs $3.35 monthly while a BTS ticket costs over $100.
## India's Ticket Price Shock
In india, a spotify premium subscription costs $1.44 monthly while a guns n' roses ticket costs $47.
## Coldplay's Price Gap
Coldplay charged $26 for a ticket in mumbai while a vip lounge ticket cost $363.
## Live Nation's Strategy
Live nation president & cfo joe berchtold says 47 of top 75 markets outside the us lack modern arena infrastructure.
## Spotify's Price Shift
Spotify raised prices in india by 43% in november 2025 but reversed the increase by may 2026.
## Universal Music Group's Move
Universal music group offers new releases exclusively to paying subscribers for first 72 hours in india.
## The Real Price Problem
Fans in jakarta, bengaluru, and são paulo pay 16-32 months of spotify premium for concert tickets.
## Live Nation's View
Live nation's michael rapino says the music industry doesn't create demand but sells it.
## The Underpriced Question
Is streaming's problem in emerging markets that fans can't afford to pay or what they've been taught music is worth?
## Key takeaway

Fans in Indonesia, Brazil, and India pay 16-32 months of Spotify Premium for superstar concert tickets despite low per capita spending power.