# NASCAR Team Values Rise

> Brad Keselowski says NASCAR team ownership values jumped after antitrust settlement.
- Title: NASCAR Team Values Rise · Autoweek | Shortify
- Summary: Brad Keselowski says NASCAR team ownership values jumped after antitrust settlement. NASCAR team ownership values rose to $50m-$100m following antitrust…
- Keywords: nascar, cup series, team ownership, antitrust settlement, charter revenue, brad keselowski, cars, sports, Team, Values, Rise, Autoweek
- Source: Autoweek — https://autoweek.com/racing/nascar/a74303811/nascar-team-values-are-rising-keselowski-says
- Author: Deb Williams
- Published: 2026-11-01T03:09:13+00:00
- Read time: 1 min
- Topics: nascar, cup series, team ownership, antitrust settlement, charter revenue, brad keselowski, cars, sports
## Antitrust Settlement
The antitrust lawsuit settlement between 23XI Racing and Front Row Motorsports and NASCAR closed 14 months after it started.
## Team Valuation Increase
Team ownership values rose from $45 million to $50 million-$100 million since the settlement.
## Keselowski's View
Brad Keselowski says NASCAR is now seen as a stable ownership asset with strong financial sustainability.
## Sponsorship Shift
Keselowski describes live sports as the last bastion of advertising outside of social media platforms.
## Market Recovery
Keselowski believes NASCAR is recovering from an eight to ten year downturn in the sport.
## Key takeaway

NASCAR team ownership values rose to $50m-$100m following antitrust settlement.