# National CineMedia Expands to Office Ads

> National CineMedia closes $275 million deal to expand into office building advertising.
- Title: National CineMedia Expands to Office Ads | Shortify
- Summary: National CineMedia closes $275 million deal to expand into office building advertising. National CineMedia acquired Captivate Holdings to add 48,000 digital…
- Keywords: national cinemedia, captivate holdings, office advertising, noovie pre-show, amc theatres, cinemark, regal, theater advertising, digital screens, 275 million, thomas lesinski, generation partners
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/national-cinemedia-offices-1236706861
- Author: Erik Hayden
- Published: 2026-09-21T14:12:06+00:00
- Read time: 1 min
- Topics: national cinemedia, captivate holdings, office advertising, noovie pre-show, amc theatres, cinemark, regal, theater advertising, digital screens, 275 million, thomas lesinski, generation partners
## National CineMedia's Noovie pre-show
National CineMedia's Noovie pre-show, hosted by Maria Menounos, features trivia, ads and promo interviews.
## National CineMedia acquires Captivate Holdings
National CineMedia has closed a $275 million deal to acquire Captivate Holdings, which powers tens of thousands of small screens in office buildings, lobbies and elevators.
## National CineMedia's current screen count
National CineMedia already has 17,000 screens in over 1,300 theaters as of its annual report.
## National CineMedia's new screen target
National CineMedia aims to add 48,000 digital screens for office buildings and residential properties using Captivate's platform.
## National CineMedia's debt financing
National CineMedia secured a $275 million senior secured first lien term loan facility to fund the acquisition.
## National CineMedia's leadership statement
Thomas Lesinski stated the acquisition is a key step in building a broader premium video and digital out-of-home advertising platform.
## Key takeaway

National CineMedia acquired Captivate Holdings to add 48,000 digital screens for office and residential advertising.