# National Coffee Day deals worth your money

> September 29 brings genuine discounts on coffee gear, from subscriptions to espresso machines, as chains pivot to new products instead.
- Title: National Coffee Day deals worth your money · WIRED | Shortify
- Summary: September 29 brings genuine discounts on coffee gear, from subscriptions to espresso machines, as chains pivot to new products instead. National Coffee Day…
- Keywords: national coffee day, coffee deals, atlas coffee club, de'longhi rivelia, aeropress, keurig, fellow, coffee gear, september 29, National, Coffee, Day
- Source: WIRED — https://wired.com/story/national-coffee-day-deals-2026
- Author: Kat Merck
- Published: 2026-09-29T11:30:00+00:00
- Read time: 2 min
- Topics: national coffee day, coffee deals, atlas coffee club, de'longhi rivelia, aeropress, keurig, fellow, coffee gear, september 29
## National Coffee Day is September 29
Created by the National Coffee Association around 2009, National Coffee Day falls on September 29. It is not to be confused with International Coffee Day, which is the day after tomorrow.
## Chains are skipping discounts this year
Most big chains this year are going with new releases rather than discounts. Krispy Kreme is offering coffee-flavored donuts and Starbucks is launching a new aerocano instead of traditional deals.
## Atlas Coffee Club has a multipronged deal
Atlas Coffee Club, WIRED reviewer Matthew Korfhage's favorite coffee subscription for two years running, offers a 12-ounce bag for five dollars with any subscription through October 5.
## De'Longhi Rivelia hits lowest price ever
The De'Longhi Rivelia super-automatic espresso machine is on sale for one thousand dollars at Seattle Coffee Gear and Amazon, down from one thousand three hundred dollars. This is the lowest price this machine has ever been.
## Aeropress premium model is on sale
The Aeropress Premium Coffee Press, a steel-and-glass model, is on sale for one hundred eighty dollars at Williams-Sonoma, down from two hundred dollars. Former WIRED director Martin Cizmar loved it for its ease of use and cleanup.
## Keurig K-Café Smart is half price
The Keurig K-Café Smart Single Serve Coffee Maker is on sale for one hundred dollars at Keurig, down from two hundred dollars. It has six brew sizes, adjustable strength and temperature, and a built-in milk frother.
## Fellow's Aiden and Opus kit saves one hundred
Fellow's Aiden and Opus Grinder Kit is on sale for four hundred ninety-nine dollars, down from six hundred dollars. The Aiden drip coffee maker and Opus 2 grinder together offer a striking countertop look and quiet operation.
## Key takeaway

National Coffee Day on September 29 offers real discounts on home coffee equipment, as major chains focus on new releases rather than traditional deals.