# Navratri shoppers splurge on clothes, appliances

> Navratri shoppers boost home appliance sales by 20% as gadgets face price hikes.
- Title: Navratri shoppers splurge on clothes, appliances | Shortify
- Summary: Navratri shoppers boost home appliance sales by 20% as gadgets face price hikes. Navratri shoppers increased home appliance sales by 20% year-on-year while…
- Keywords: navratri, home appliances, apparel sales, smartphone sales, memory chip prices, festive spending, shoppers, splurge, clothes, appliances, The Economic Times
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/services/retail/navratri-shoppers-splurge-on-clothes-appliances-as-gadgets-get-pricier/articleshow/135076472.cms
- Author: Writankar Mukherjee and Sharmistha Mukherjee
- Published: 2026-10-21T00:00:00+00:00
- Read time: 1 min
- Topics: navratri, home appliances, apparel sales, smartphone sales, memory chip prices, festive spending
## Navratri retail sales surge
Sales of apparel, footwear, refrigerators, air conditioners and washing machines increased more than 20% year-on-year during Navratri-Dussehra.

> AP Sales of apparel, footwear, and electronics increased over 20% during the recent Navratri-Dussehra festive period
## Car sales modestly rise
Car retail sales increased 2% despite a high base from last year's post-GST rate-cut buying rush, with 1.03 million vehicles sold this year.

> Around 1.03 million vehicles were sold during Navratri this year, between October 11-19, compared to last year's 1.01 million units
## Appliances boom
Home appliance sales grew 20% year-on-year with AC sales surging 50% and volume growth expected at 10-15%.

> AC sales have surged three-four times in the south, while in the west they have increased over eight times due to higher than normal temperatures
## Scooters and electronics surge
Scooter sales stood out with average billing up 6-7% and same-store sales accelerating more than 10%.

> Iyer said average billing had increased 6-7%, while same-store sales accelerated more than 10%
## Gadgets face price hikes
Smartphones, laptops and televisions saw volume declines as memory chip prices rose 15-40% year-on-year.

> Average prices of memory products have risen 15-40% over last year's Diwali levels
## Diwali sales expected
Navratri retail activity is expected to lay foundation for robust Diwali sales with improved affordability and EMI schemes.

> Navratri buoyancy had laid the foundation for a robust Diwali
## Key takeaway

Navratri shoppers increased home appliance sales by 20% year-on-year while smartphone sales declined 16% due to memory chip price hikes.