# NBC Sports Turns NBA Stars Into Comic Heroes

> NBC Sports creates superhero comics for NBA stars ahead of 2026-2027 season.
- Title: NBC Sports Turns NBA Stars Into Comic Heroes · Adweek
- Summary: NBC Sports creates superhero comics for NBA stars ahead of 2026-2027 season. NBC Sports launches comic book heroes for NBA stars to promote the 2026-2027…
- Keywords: nbc sports, nba, comic book, superheroes, 2026-2027 season, tip off, peacock, mike tirico, complexcon, rockefeller center, american express, NBC
- Source: Adweek — https://adweek.com/brand-marketing/nbc-sports-turns-nba-athletes-into-comic-book-heroes-for-a-super-second-season
- Author: Mark Mwachiro
- Published: 2026-09-30T17:16:49+00:00
- Read time: 1 min
- Topics: nbc sports, nba, comic book, superheroes, 2026-2027 season, tip off, peacock, mike tirico, complexcon, rockefeller center, american express
## Nbc Sports Launches Comic Book Campaign
Nbc sports turns nba athletes like jalen brunson and lebron james into comic book superheroes for the 2026-2027 season.
## 2026-2027 Season Triple-Header
The first american express nba tip-off triple-header starts october 20 with games at 3 p.m. et, 7 p.m. et, and 9:30 p.m. et.
## Lyndsay Signor on Campaign
Lyndsay signor, senior vice president, sports marketing, said the campaign celebrates the start of the nba season with fans of all 30 teams.
## Comic Book Artists
Veteran artists like ryan benjamin and ryan odagawa created comic book characters for the 30 teams.
## Complexcon Launch
The comic book campaign debuts at complexcon in los angeles on october 3-4 with a newsstand for fans.
## Rockefeller Center Activation
Branded newsies distribute comics at new york city comic con starting october 8 with a 10-foot-tall comic book installation.
## Key takeaway

NBC Sports launches comic book heroes for NBA stars to promote the 2026-2027 season.