# Nectar MCP Connects Brand Data to AI Assistants

> Nectar MCP links business data to ChatGPT, Claude, Gemini and Copilot for real-time customer insights.
- Title: Nectar MCP Connects Brand Data to AI Assistants | Shortify
- Summary: Nectar MCP links business data to ChatGPT, Claude, Gemini and Copilot for real-time customer insights. Nectar's new MCP connects brand data from social…
- Keywords: nectar, mcp, chatgpt, claude, gemini, copilot, social media, customer insights, marketing, money, business, Connects
- Source: Financialpost — https://financialpost.com/pmn/business-wire-news-releases-pmn/nectar-mcp-brings-consumer-and-creator-data-to-chatgpt-claude-gemini-and-copilot
- Read time: 1 min
- Topics: nectar, mcp, chatgpt, claude, gemini, copilot, ai, social media, customer insights, marketing, money, business
## Nectar launches MCP
Nectar introduced MCP to connect brand data with AI assistants like ChatGPT, Claude, Gemini and Copilot.
## MCP uses Model Context Protocol
MCP works on the open Model Context Protocol that AI assistants use to connect to outside data.
## AI assistants lack customer data
Business AI assistants couldn't see social media comments or creator conversations until now.
## MCP connects to social data
MCP links to Nectar's data from Meta, TikTok, Reddit, YouTube and X for real-time insights.
## MCP answers marketing questions
Marketers can now ask how launches landed or what competitors are doing with customer data.
## Nectar co-founders explain
Misbah Uraizee says social media gives the most honest brand signals while Farah Uraizee compares Nectar to Bloomberg.
## MCP available now
Nectar MCP is available today to customers with setup taking minutes and no engineer needed.
## Key takeaway

Nectar's new MCP connects brand data from social media, creators and customers to AI assistants like ChatGPT for immediate marketing insights.