# Negroni Season Never Ended

> A 2010 essay about an alcoholic boyfriend inspired a drink trend that persists.
- Title: Negroni Season Never Ended · Robb Report | Shortify
- Summary: A 2010 essay about an alcoholic boyfriend inspired a drink trend that persists. Sara Vilkomerson's 2010 essay on an alcoholic boyfriend started a…
- Keywords: sara vilkomerson, negroni, alcoholic boyfriend, 2010 essay, drink trend, awls, Season, Never, Ended, Robb Report
- Source: Robb Report — https://robbreport.com/food-drink/spirits/negroni-season-drink-trend-1238754423
- Author: Sara Vilkomerson
- Published: 2026-10-17T21:00:00+00:00
- Read time: 1 min
- Topics: sara vilkomerson, negroni, alcoholic boyfriend, 2010 essay, drink trend, awls
## 2010 Essay
Sara Vilkomerson wrote a personal essay in 2010 about an alcoholic boyfriend for the Awl.

> I wrote "Negroni Season," a personal essay about an alcoholic boyfriend, as part of an ongoing series for the Awl called "The Worst Boyfriend in the World."
## Anonymized Name
She used the pseudonym Evelyn Everlady to protect her private boyfriend from seeing the essay.

> I penned it under the name Evelyn Everlady because I didn’t want the Boyfriend, a terribly private and vaguely vindictive person, to see it.
## Drink Trend
The essay sparked a long-running negroni drinking trend that continues today.

> I Started Negroni Season. It Never Really Ended.
## Key takeaway

Sara Vilkomerson's 2010 essay on an alcoholic boyfriend started a long-running negroni drinking trend.