# Netflix Adjusts Ad Revenue Targets

> Netflix lowers 2026 ad revenue forecast to $2.7 billion from $3 billion due to slower ad product rollout.
- Title: Netflix Adjusts Ad Revenue Targets · Adweek | Shortify
- Summary: Netflix lowers 2026 ad revenue forecast to $2.7 billion from $3 billion due to slower ad product rollout. Netflix reduced its expected ad revenue for 2026 to…
- Keywords: netflix, ad revenue, 2026, streaming, capabilities, rollout, Adjusts, Revenue, Targets, Adweek
- Source: Adweek — https://adweek.com/convergent-tv/netflix-lowers-expected-ad-revenue-after-slower-rollout-of-capabilities
- Author: Bill Bradley
- Published: 2026-10-20T21:31:49+00:00
- Read time: 1 min
- Topics: netflix, ad revenue, 2026, streaming, capabilities, rollout
## Netflix's Q3 Revenue
Netflix's Q3 revenue grew 12% year over year to $12.9 billion.
## Ad Revenue Adjustment
Netflix targets $2.7 billion in ad revenue for 2026, down from $3 billion.
## Reason for Adjustment
Slower rollout of ad product capabilities led to reduced 2026 ad revenue forecast.

> Specifically, in this case, we’ve seen some delays in the rollout and partner integrations for some of those new ads products. So, getting to the integration model that we want sometimes takes a bit more work with our partners, but we strongly believe that a modest short-term hit for a better long-term strategic position is a good ultimate trade-off.
## Key takeaway

Netflix reduced its expected ad revenue for 2026 to $2.7 billion after delays in rolling out new ad capabilities.