# Netflix Ads Behind Target, Long Road Ahead

> Netflix co-CEO Greg Peters admits ad business lags behind growth targets with long-term gains expected.
- Title: Netflix Ads Behind Target, Long Road Ahead · TheWrap
- Summary: Netflix co-CEO Greg Peters admits ad business lags behind growth targets with long-term gains expected. Netflix co-CEO Greg Peters says ad business is behind…
- Keywords: netflix, greg peters, ads business, growth targets, streaming, earnings call, entertainment, culture, business, Ads, Behind, Target
- Source: TheWrap — https://thewrap.com/media-platforms/streaming/greg-peters-netflix-ads-business-behind-earnings-call
- Author: Tess Patton
- Published: 2026-10-20T21:28:06+00:00
- Read time: 1 min
- Topics: netflix, greg peters, ads business, growth targets, streaming, earnings call, entertainment, culture, business
## Netflix co-CEO Greg Peters
Netflix co-CEO Greg Peters admitted that Netflix’s advertising business is behind on its ambitious growth target for the end of year.

> our ads business has delivered really impressive growth since weve launched and we do see a long road of continued growth ahead of us
## Growth Targets
Peters said Netflix set big growth targets for its ad business this year with an aggressive product roadmap.

> we set big growth targets for our ads business this year we established an aggressive product roadmap that was consistent with that strategy
## Current Status
Netflix’s ad business is currently a bit behind its aggressive target for the year but long-term gains are expected.

> we are currently a bit behind our aggressive target for the year
## Key takeaway

Netflix co-CEO Greg Peters says ad business is behind year's growth targets but remains confident in long-term gains.