# Netflix AI Use in 300 Titles

> Netflix uses AI on 300 titles but stresses human creativity remains critical for emotional impact.
- Title: Netflix AI Use in 300 Titles · The Hollywood Reporter
- Summary: Netflix uses AI on 300 titles but stresses human creativity remains critical for emotional impact. Netflix's senior production executive says AI is used on…
- Keywords: netflix, busan film festival, creative asia, sung q lee, kling ai, the gulf of aden, wētā fx, Use, 300, Titles, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/netflix-ai-300-titles-busan-film-fest-1236727138
- Author: Patrick Brzeski
- Published: 2026-10-11T05:12:50+00:00
- Read time: 1 min
- Topics: netflix, ai, busan film festival, creative asia, sung q lee, kling ai, the gulf of aden, wētā fx
## Netflix AI Deployment
Netflix has used AI on about 300 titles across filmmaking processes.
## Human Creativity Focus
Sung Q Lee stressed human creativity remains critical for emotional storytelling.
## AI Applications
AI is used in previsualization, production design, set-dressing concepts, editing and vfx.
## AI's Purpose
The focus is on what titles can do with ai's help, not how much ai can be added.
## Kang Yun-sung's AI Film
Kang Yun-sung co-directed Run to the West with ai filmmaker Kwon Han-seul.
## Run to the West Performance
The film earned $100,000 and struggled at the box office with bad buzz over ai visuals.
## The Gulf of Aden Production
The Gulf of Aden uses generative ai from kling ai to reduce production costs by 40%.
## Key takeaway

Netflix's senior production executive says AI is used on 300 titles but human creativity is essential for emotional storytelling.