# Netflix Hires Mattel Executive as VP

> Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
- Title: Netflix Hires Mattel Executive as VP · Variety | Shortify
- Summary: Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
- Keywords: netflix, mattel, roberto stanichi, vp consumer products, experiences division, chief marketing officer, Variety
- Source: Variety — https://variety.com/2026/biz/news/netflix-roberto-stanichi-vp-consumer-products-experiences-1236940665
- Author: Corbin Bolies
- Published: 2026-11-05T21:05:00+00:00
- Read time: 1 min
- Topics: netflix, mattel, roberto stanichi, vp consumer products, experiences division, chief marketing officer, entertainment, culture
## Netflix Names Mattel Executive
Netflix has hired Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer.
## Stanichi's New Role
At Netflix, Stanichi will oversee global consumer products and licensing business and its global experiences division, including newer Netflix House activations.
## Reports to Marian Lee
He will report to Marian Lee, Netflix’s chief marketing officer.
## Key takeaway

Netflix has named Roberto Stanichi, Mattel's former chief marketing and brand officer, as its new vice president of consumer products and experiences.