# Netflix Hires Mattel Executive for Products

> Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
- Title: Netflix Hires Mattel Executive for Products | Shortify
- Summary: Netflix appoints Mattel's Roberto Stanichi to lead consumer products and experiences.
- Keywords: netflix, mattel, roberto stanichi, consumer products, experiences business, barbie, hot wheels, fisher price, uno, bridgerton, squid game, netflix house
- Source: The Hollywood Reporter — https://hollywoodreporter.com/business/business-news/netflix-mattel-roberto-stanichi-products-experiences-1236748756
- Author: Alex Weprin
- Published: 2026-11-05T21:05:05+00:00
- Read time: 1 min
- Topics: netflix, mattel, roberto stanichi, consumer products, experiences business, barbie, hot wheels, fisher price, uno, bridgerton, squid game, netflix house
## Netflix Hires Mattel Executive
Netflix has hired Roberto Stanichi to become its new VP of consumer products and experiences.
## Stanichi's Current Role
Stanichi is currently president, chief marketing and brand officer for Mattel, overseeing global brands like Barbie, Hot Wheels, Fisher-Price, and UNO.
## Netflix's New Responsibilities
At Netflix, Stanichi will lead consumer products licensing, retail business, and Netflix House locations in Pennsylvania, Texas, and Las Vegas.
## Key takeaway

Netflix hired Roberto Stanichi, Mattel's president, chief marketing and brand officer, to head its consumer products and experiences division.