# Netflix Hires Mattel Veteran For Consumer Products

> Netflix appoints Mattel veteran Roberto Stanichi to lead consumer products and experiences.
- Title: Netflix Hires Mattel Veteran For Consumer Products · Deadline
- Summary: Netflix appoints Mattel veteran Roberto Stanichi to lead consumer products and experiences.
- Keywords: netflix, mattel, roberto stanichi, consumer products, experiences, streaming, Deadline
- Source: Deadline — https://deadline.com/2026/11/netflix-hires-mattel-veteran-roberto-stanichi-consumer-products-experiences-1237214749
- Author: Dade Hayes
- Published: 2026-11-05T21:05:04+00:00
- Read time: 1 min
- Topics: netflix, mattel, roberto stanichi, consumer products, experiences, vp, streaming, entertainment, culture
## Netflix Hires Mattel Veteran
Netflix has hired Roberto Stanichi, a nearly 20-year veteran of Mattel, as VP of Consumer Products and Experiences.
## Mattel Leadership Transition
Mattel promoted Steve Totzke to President and Chief Operating Officer as part of its third-quarter earnings report.
## Leadership Changes
Former CEO Ynon Kreiz left to become Co-CEO of Skydance, with Roger Lynch elevated to chief executive role.
## Key takeaway

Netflix hired Roberto Stanichi, a Mattel executive with nearly 20 years experience, as VP of Consumer Products and Experiences.