# Netflix Japan Ad Deals Jump 12x

> Netflix's Japanese ad deals surged 12 times in 9 months, driven by baseball and drama content.
- Title: Netflix Japan Ad Deals Jump 12x · Nikkei Asia | Shortify
- Summary: Netflix's Japanese ad deals surged 12 times in 9 months, driven by baseball and drama content. Netflix increased Japanese advertiser transactions by 12x in…
- Keywords: netflix, japan, advertiser, world baseball classic, drama series, streaming, news, business, world, Deals, Jump, 12x
- Source: Nikkei Asia — https://asia.nikkei.com/business/media-entertainment/netflix-grows-advertiser-deals-in-japan-12-fold
- Published: 2026-10-08T21:43:32+00:00
- Read time: 1 min
- Topics: netflix, japan, advertiser, world baseball classic, drama series, streaming, news, business, world
## Netflix Japan Ad Deals
Netflix grew advertiser transactions in Japan by a factor of 12 in January-September compared with the same period last year.
## World Baseball Classic Impact
The expansion was powered by Netflix's original series and exclusive rights to the World Baseball Classic.
## Drama Selection Boost
Strong drama selection also contributed to the surge in Japanese ad deals for Netflix.
## Key takeaway

Netflix increased Japanese advertiser transactions by 12x in January-September 2026 compared to the same period last year.